Starbucks effect still in play even though economy is down
by TedAs disposable incomes shrink and savings plummet, residents across the region say there are still some luxuries they won’t let go of, no matter how bad it gets. They might be clipping coupons, joining warehouse clubs and carpooling, but they’re still willing to spend their hard-earned cash on one non-negotiable something — be it gourmet hot chocolate, cigars, pricey bottled water or a ski trip out West — that soothes the spirit. In about 75 interviews, residents said the prospect of money spent on friends, family or for a small boost to their well-being is worth it.
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